Page 16 - A Step-By-Step Guide to Questionnaire Validation Research
P. 16

It is commonly found that the content of the


           original questionnaire in the foreign language does not suit


           the local population because many factors can potentially


           contribute to differing perceptions or understanding of the

           context. Differences in understanding some contexts may


           be caused by differences in individual religious beliefs,


           cultural heritage, lifestyle, social and living environments,

           and so on. It is commonly found that people from the west


           will have different family values compared to people from


           the east, especially those from countries where the

           majority are Muslim (Bujang et., al., 2010; Omar et. al.,


           2010). Therefore, it is possible that different people may


           perceive or understand some words differently.

                  In other words, it is o en possible for incorrect


           responses to be elicited from the respondents by merely


           translating the questionnaire and then administering it to a


           group of respondents who are conversing in a different
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