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customers,  patients  and  other  prospective  study

       respondents  with  the  ultimate  intention  of

       improving  an  intervention,  product  or  service


       rather  than  ranking  the  study  subjects  based  on

       their knowledge (Berikai et al., 2007; Wirtz et al.,


       2009).  For  example,  knowledge  about  antibiotic

       usage can often be necessary to be assessed among


       patients  so  that  proper  counselling  and/or

       consultation on judicious antibiotic use can then be


       provided to the patients.

              This type of questionnaire is usually self-


       administered  and  the  knowledge  level  will  be

       assessed  by  applying  the  5W1H  questions.  The
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