Page 131 - MALAYSIA HEALTH SECTOR RESPONSE TO COVID-19 PANDEMIC: PERSPECTIVES FROM THE FIELD
P. 131

Besides, printed materials such as banners, fishtails, posters,  and flyers
                  were still effectively used to communicate simplified risk communication
                  messages to the public. These methods were mostly used in health facilities
                  such as government clinics and hospitals. Along with the usage of health
                  education materials published by the Health Education Division of MOH
                  Malaysia, local issues were also made for the public's suitability and needs,
                  comprising a heterogeneous range of ethnicity and languages. Exhibitions
                  were also held at all health clinics and public focused areas.

                  Mobile health units from District/Divisional Health Offices were also
                  involved in delivering messages directly through public announcements in
                  various local dialects to selected public areas . Certain supermarkets also
                                                                34
                  conveyed cooperation  in  making  scheduled announcements of important
                  messages regarding COVID-19 in preferred languages.


                  5.2.6 Engaging the Community in Rural Areas

                  Communication  in  the  rural or remote areas, especially in Sabah and
                  Sarawak, was often limited by the lack of access to proper roads or the
                  internet. Working around that hurdle, one of the most effective ways of
                  reaching  out  to  these communities was through media with extensive
                  coverage, such as the mass media of local radio  stations  or  television
                  channels covered by  parabolic  satellite  dishes. For areas  with  health
                  facilities nearby, the healthcare personnel would deliver the messages to
                  the local communities via direct interpersonal communication.

                  Trained health promoters were also mobilised to rural areas via the COMBI
                  (Communication for Behavioural Impact) and KOSPEN (Healthy Community
                                                     34
                  Empowers the Nation) programmes  to educate the community to be aware
                  and comply with the SOPs in the state’s effort to contain the spread of
                  COVID-19. Concurrently, these health promoters also helped facilitate the
                  delivery of risk communication messages to the community itself.

                  Community engagement in the rural areas often required cooperation from
                  the village heads and  the Village Development and  Security  Committees
                          34
                  (JKKKs) . For instance, the Sarawak Government launched the Community
                  Policing Programme , which covered the villages and longhouses in rural
                                      34
                  areas. Through this programme, JKKKs in Sarawak  were empowered  to
                  protect their respective communities and curb the COVID-19 in their areas.
                  The programme covered  community leaders' roles and responsibilities in


 BATTLING THE THIRD COVID-19 WAVE IN MALAYSIA        BATTLING THE THIRD COVID-19 WAVE IN MALAYSIA  95
                                                      129
   126   127   128   129   130   131   132   133   134   135   136