Page 129 - MALAYSIA HEALTH SECTOR RESPONSE TO COVID-19 PANDEMIC: PERSPECTIVES FROM THE FIELD
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MHPSS hotlines, and superiors from each unit at all healthcare facilities
                   were required to monitor their staff. As of 30th November 2020, 15,608
                   HCWs in Sabah had received PFA support .
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                   5.2.5 Risk Communication in Sabah and Sarawak

                   In the event of a social crisis, crisis management is usually designed to help
                   people  resist their emotions and  act wisely  despite being  in difficult
                   situations. As Sabah and Sarawak's population are vastly diverse, comprising
                   various races and ethnic groups, understanding the differences in the
                   cultural practices and beliefs is vital in the development of successful risk
                   communication practices. The state governments  always ensured the
                   public's messages  were brief, compact,  and easy to comprehend.  The
                   Sarawak state government,  on  the  other  hand,  took  the  extra step by
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                   delivering messages in  numerous languages  (including local dialects) to
                   facilitate the public awareness towards strengthening the practice of good
                   health behaviour such as physical distancing, washing hands frequently with
                   water and soap, cough and sneeze etiquette as well as the wearing of masks
                   in public areas or when having symptoms.  This was important as different
                   cultures ascribed  different meanings to diseases,  and biomedical
                   explanations of diseases were sometimes not universally accepted.
                   The social media platform was the most useful, cheapest, and popular way
                   of engaging with the public during these IT-savvy days. It was a fast and
                   comprehensive medium suitable for the situation faced during this
                   pandemic, especially with  direct  interpersonal communication with the
                   public  being  difficult to perform. Messages were either in the form of
                   infographics, announcements,  or  videos,  or  through  the  state official
                   channels such as Facebook, website, or Telegram. While social media was
                   at present the most popularly used platform, conventional media such as
                   mass media and newspapers were still broadly used to engage  in  risk
                   communication with the public during the COVID-19 pandemic. In fact, the
                   collaboration and cooperation provided by the Department of Broadcasting,
                   Malaysia (RTM)  were  beneficial as it  could  cover the whole nation,
                   especially the remote areas in Sabah and Sarawak, where access to the
                   internet or private TV channels was difficult. Apart from Malay and English
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                   versions, RTM radio stations in Sarawak also covered other local dialects .
                   Hence,  messages could be more easily  and  efficiently  delivered to the
                   diverse public, especially the lower education population.


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