Strategic marketing for health care organizations: building a customer-driven health system/ Philip Kotler, Joel Shalowitz, and Robert J. Stevens.
Material type: TextPublication details: San Francisco: Jossey-Bass, c2008.Description: xx, 556 p.: ill.; 25 cmISBN:- 9780787984960
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Open Shelf | NIH Library NIH Library | RA410.56 .K69 2008 (Browse shelf(Opens below)) | Available | BK00072447 |
Includes bibliographical references and index.
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