Strategic marketing for health care organizations: building a customer-driven health system/
Kotler, Philip.
Strategic marketing for health care organizations: building a customer-driven health system/ Philip Kotler, Joel Shalowitz, and Robert J. Stevens. - San Francisco: Jossey-Bass, c2008. - xx, 556 p.: ill.; 25 cm.
Includes bibliographical references and index.
9780787984960
Consumer Satisfaction--United States.
Marketing of Health Services--methods--United States.
Medical care--Marketing.--United States
Strategic marketing for health care organizations: building a customer-driven health system/ Philip Kotler, Joel Shalowitz, and Robert J. Stevens. - San Francisco: Jossey-Bass, c2008. - xx, 556 p.: ill.; 25 cm.
Includes bibliographical references and index.
9780787984960
Consumer Satisfaction--United States.
Marketing of Health Services--methods--United States.
Medical care--Marketing.--United States