Strategic marketing for health care organizations: (Record no. 15252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a2200265#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000022306 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NIH |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240220140652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240220s2008 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787984960 |
| Qualifying information | (cloth) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IPK |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | RA410.56 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .K69 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | author. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing for health care organizations: |
| Remainder of title | building a customer-driven health system/ |
| Statement of responsibility, etc. | Philip Kotler, Joel Shalowitz, and Robert J. Stevens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco: |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 556 p.: |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Satisfaction |
| Geographic subdivision | United States. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing of Health Services |
| General subdivision | methods |
| Geographic subdivision | United States. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Medical care |
| Geographic subdivision | United States |
| General subdivision | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shalowitz, Joel |
| Numeration | 1953- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Robert J. |
| Fuller form of name | (Robert John) |
| Dates associated with a name | 1955- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | NIH Library | NIH Library | NIH Library | 18/02/2019 | RA410.56 .K69 2008 | BK00072447 | 20/02/2024 | 20/02/2024 | Open Shelf |