Marketing plans : How to prepare them, how to use them
McDonald, Malcolm H. B.
Marketing plans : How to prepare them, how to use them - 3rd ed. - Oxford: Butterworth-Heinemann, 1995 - xiii, 485 p.: ill. ; 24 cm. - Professional development series .
075062213X
Marketing - Management
Marketing plans : How to prepare them, how to use them - 3rd ed. - Oxford: Butterworth-Heinemann, 1995 - xiii, 485 p.: ill. ; 24 cm. - Professional development series .
075062213X
Marketing - Management