| 000 | 00825nam a2200289#i 4500 | ||
|---|---|---|---|
| 001 | 0000023405 | ||
| 002 | AUb10001365 | ||
| 003 | NIH | ||
| 005 | 20240220144616.0 | ||
| 008 | 240220s2007 xx 000 0 eng d | ||
| 020 | _a978352750820 | ||
| 040 |
_aIPK _erda |
||
| 041 | _aeng | ||
| 090 |
_aHD69 _b2007 |
||
| 100 |
_aRiesenbeck, Hajo. _eauthor. |
||
| 245 | 0 |
_aPower brands: _bmeasuring, making and managing brand success/ _cHajo Riesenbeck and Jesko Perrey. |
|
| 264 | 1 |
_aWeinheim: _bWiley-VCH, _cc2007. |
|
| 300 |
_a274 pages: _billustration (some col.) _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 1 | 0 | _aBrand name products. |
| 650 | 2 | 0 |
_aBrand name products _xMarketing. |
| 700 | _aPerrey, Jesko. | ||
| 997 | _a03249 | ||
| 999 | _c23540 | ||