000 00881nam a2200301#i 4500
001 0000021855
002 AUb10002100
003 NIH
005 20240220144602.0
008 240220s2006 xx 000 0 eng d
020 _a1403974055
020 _a9781403974051
040 _aIPK
_erda
041 _aeng
090 _aHD69.B7
_bA33 2006
100 _aAdamson, Allen P.
_eauthor.
245 0 _aBrandsimple:
_bhow the best brands keep it simple and succeed/
_cAllen P. Adamson.
264 1 _aNew York:
_bPalgrave Macmillan,
_c2006.
300 _axxv, 230 pages:
_billustration;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
650 1 0 _aBrand name products
_xPhilosophy.
650 2 0 _aBrand name products
_xPlanning.
650 2 0 _aBusiness names
_xPhilosophy.
999 _c23064