000			02059nam a2200385#a 4500
001			0000019749
002			16646200
003			NIH
005			20240220140612.0
008			240220s2010 xx 000 0 eng d
010			_a2011280326
020			_a9780470876411 _q(pbk. : alk. paper)
035			_a(OCoLC)ocn648031756
040			_aIPSK
042			_alccopycat
082			_a658.4/012 _222
090			_aHD30.28 _b.O778 2010
100			_aOsterwalder, Alexander. _eauthor.
245		0	_aBusiness model generation: _ba handbook for visionaries, game changers, and challengers/ _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260			_aHoboken, NJ: _bWiley, _cc2010.
300			_a278 p.: _bill. (some col.) _c19 x 24 cm.
504			_aIncludes bibliographical references.
505			_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520			_aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650	1	0	_aBusiness planning.
650	2	0	_aBusiness planning. _bsears
650	2	0	_aInnovationsmanagement. _bswd
650	2	0	_aNew business enterprises.
650	2	0	_aNew business enterprises. _bsears
650	2	0	_aStrategic planning.
650	2	0	_aStrategic planning. _bsears
700			_aClark, Tim _d1956-
700			_aPigneur, Yves.
942			_cOS
999			_c13849 _d13849