Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding/ Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780787998301
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Open Shelf | NIH Library NIH Library | HD59.2 .H38 2008 (Browse shelf(Opens below)) | Available | BK00072460 |
"Reputation Institute publications"--Jacket.
Includes bibliographical references (p. 247-249) and index.
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