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Power brands: measuring, making and managing brand success/ Hajo Riesenbeck and Jesko Perrey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Weinheim: Wiley-VCH, c2007
Availability: Items available for loan: NIH Library (1)Call number: HD69 2007.

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Brandsimple: how the best brands keep it simple and succeed/ Allen P. Adamson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: New York: Palgrave Macmillan, 2006
Availability: Items available for loan: NIH Library (1)Call number: HD69.B7 A33 2006.

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