TY  - BOOK
AU  - Knol, Jana B.
TI  - Surviving a competitive health care market : Strategies for the 21st century
SN  - 0076007812
PY  - 1995///
CY  - New York
PB  - McGraw-Hill Inc.
KW  - Economic competition
KW  - Health care reform
KW  - Marketing of Health Services
KW  - Total quality management
ER  -