Knol, Jana B. <br/><br/>
Surviving a competitive health care market : Strategies for the 21st century 

 - New York:  McGraw-Hill Inc.,  1995 
 - xiii, 171 p.;  28 cm. 
<br/><br/><label>ISBN: </label>0076007812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economic competition<br/>Health care reform<br/>Marketing of Health Services<br/>Total quality management