McDonald, Malcolm H. B. <br/><br/>
Marketing plans : How to prepare them, how to use them 

 - 3rd ed. 
 - Oxford:  Butterworth-Heinemann,  1995 
 - xiii, 485 p.:  ill. ;  24 cm. 
 - Professional development series .
<br/><br/><label>ISBN: </label>075062213X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management