TY  - BOOK
AU  - Kim, W. Chan.
AU  - Mauborgne, Renee.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 1591396190
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Market segmentation
KW  - New products
N1  - Includes bibliographical references (p. [223]-229) and index
ER  -