Riesenbeck, Hajo. <br/><br/>
Power brands:  measuring, making and managing brand success/ 
Hajo Riesenbeck and Jesko Perrey. 
 - 274 pages:  illustration (some col.)  24 cm. 
<br/><br/><label>ISBN: </label>978352750820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products--Marketing.