TY  - BOOK
AU  - Trauffler, Gaston
AU  - Tschirky, Hugo
TI  - Sustained innovation management: assimilating radical and incremental innovation management
SN  - 0230001971
PY  - 2007///
CY  - Hampshire [England], New York
PB  - Palgrave Macmillan
KW  - Diffusion of innovations
KW  - Management
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -