TY  - BOOK
AU  - Koch, Edward I
AU  - Heady, Christy.
TI  - BUZZ: How to Create It and Win with It
SN  - 0814474624
PY  - 2007///
CY  - New York
PB  - American Management Association
KW  - Interpersonal communication
KW  - Persuasion (Psychology)
KW  - Success in business
KW  - Success
N1  - Includes index
ER  -