Koch, Edward I  1924- <br/><br/>
BUZZ:  How to Create It and Win with It/ 
Edward I. Koch and Christy Heady. 
 - 164 pages:  facsims.;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814474624 9780814474624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interpersonal communication.<br/>Persuasion (Psychology)<br/>Success in business.<br/>Success.