TY  - BOOK
AU  - Adamson, Allen P.
TI  - Brandsimple: how the best brands keep it simple and succeed
SN  - 1403974055
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Philosophy
KW  - Planning
KW  - Business names
N1  - Includes index
ER  -