TY  - BOOK
AU  - Robinson, William A.
AU  -  Hauri, Christine (joint author)
TI  - Promotional marketing: ideas and techniques for success in sales promotion: by William A. Robinson and Christine Hauri
SN  - 0844231509
U1  - 658.82 ROB 
PY  - 1991///
CY  - U.S.A
PB  - NTC Business Books
KW  - Sales promotion
N1  - Includes index
ER  -