TY  - BOOK
AU  - Kotler, Philip.
AU  - Shalowitz, Joel
AU  - Stevens, Robert J.
TI  - Strategic marketing for health care organizations: building a customer-driven health system
SN  - 9780787984960
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Consumer Satisfaction
KW  - United States
KW  - Marketing of Health Services
KW  - methods
KW  - Medical care
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -