Kotler, Philip. <br/><br/>
Strategic marketing for health care organizations:  building a customer-driven health system/ 
Philip Kotler, Joel Shalowitz, and Robert J. Stevens. 
 - San Francisco:  Jossey-Bass,  c2008. 
 - xx, 556 p.:  ill.;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780787984960 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Satisfaction--United States.<br/>Marketing of Health Services--methods--United States.<br/>Medical care--Marketing.--United States