Seth, Rakesh  1958- <br/><br/>
Creating customer delight:  the how and why of CRM/ 
Rakesh Seth, Kirti Seth. 
 - New Delhi ; Thousand Oaks, Calif.:  Response Books,  c2005. 
 - 154 p.:  ill.;  20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9834198345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.