TY  - BOOK
AU  - Seth, Rakesh
AU  - Seth, Kirti
TI  - Creating customer delight: the how and why of CRM
SN  - 0761932968
PY  - 2005///
CY  - New Delhi ; Thousand Oaks, Calif.
PB  - Response Books
KW  - Customer relations
KW  - Management
N1  - Includes index
ER  -