Osterwalder, Alexander. <br/><br/>
Business model generation:  a handbook for visionaries, game changers, and challengers/ 
written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. 
 - Hoboken, NJ:  Wiley,  c2010. 
 - 278 p.:  ill. (some col.)  19 x 24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. 
<br/><br/> Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 
<br/><br/><label>ISBN: </label>9780470876411 
<br/><br/><label>LCCN: </label>2011280326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Business planning. sears <br/>Innovationsmanagement. swd <br/>New business enterprises.<br/>New business enterprises. sears <br/>Strategic planning.<br/>Strategic planning. sears 
<br/><br/><label>Dewey Class. No.: </label>658.4/012