Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ W. Chan Kim, Rene Mauborgne.
Material type: TextPublication details: Boston, Mass.: Harvard Business School Press, c2005.Description: xv, 240 p.: ill.; 25 cmISBN:- 1591396190
Item type | Current library | Call number | Status | Date due | Barcode | |
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Open Shelf | NIH Library NIH Library | HF5415.153 .K53 2005 (Browse shelf(Opens below)) | Available | BK00071826 |
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HF5415.13 pri 2007 Principles of marketing: a global perspective/ | HF5415.153 .J63 2007 HIDDEN IN PLAIN SIGHT: How to find and execute your company's next big growth strategy/ | HF5415.153 .K53 2005 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ | HF5415.153 .K53 2005 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ | HF5415.153 kim 2005 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ | HF5415.153 kim 2005 Strategi laut biru: bagaimana mewujudkan ruang pasaran tanpa perebutan dan menjadikan persaingan tidak relevan/ | HF5415 1995 Customer care in a week/ |
Includes Index
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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