Power brands: measuring, making and managing brand success/
Riesenbeck, Hajo.
Power brands: measuring, making and managing brand success/ Hajo Riesenbeck and Jesko Perrey. - 274 pages: illustration (some col.) 24 cm.
978352750820
Brand name products.
Brand name products--Marketing.
Power brands: measuring, making and managing brand success/ Hajo Riesenbeck and Jesko Perrey. - 274 pages: illustration (some col.) 24 cm.
978352750820
Brand name products.
Brand name products--Marketing.