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Brandsimple: how the best brands keep it simple and succeed/

Adamson, Allen P.

Brandsimple: how the best brands keep it simple and succeed/ Allen P. Adamson. - xxv, 230 pages: illustration; 25 cm.

Includes index.

ISBN: 1403974055 9781403974051

Subjects--Topical Terms:
Brand name products--Philosophy.
Brand name products--Planning.
Business names--Philosophy.

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