Creating customer delight: the how and why of CRM/
Seth, Rakesh 1958-
Creating customer delight: the how and why of CRM/ Rakesh Seth, Kirti Seth. - New Delhi ; Thousand Oaks, Calif.: Response Books, c2005. - 154 p.: ill.; 20 cm.
Includes index.
9834198345
Customer relations--Management.
Creating customer delight: the how and why of CRM/ Rakesh Seth, Kirti Seth. - New Delhi ; Thousand Oaks, Calif.: Response Books, c2005. - 154 p.: ill.; 20 cm.
Includes index.
9834198345
Customer relations--Management.